Why Your Business Needs Video Marketing in 2025: A Simple Guide to Getting Started

Two surprising trends are reshaping video marketing in 2025.

First, 68% of businesses still haven’t adopted video marketing, while those who have, are seeing an average revenue increase of 49%. Our “72-Hour Video Launch Framework” shows you exactly how to take advantage of this trend.

Second, businesses spending less on video production are often seeing better results than those with big budgets. Keep reading to get our “Small Business Video Marketing Blueprint” that shows you exactly how to join them – even if you’re starting from zero.

Why Video Matters Now

Let’s cut straight to the chase. Video isn’t just another marketing tool – it’s becoming the primary way customers choose businesses.

When someone watches a video about your product or service, they remember 95% of the message. When they read text, they only remember 10%.

That’s why businesses using video are growing faster than those who don’t.

What This Means For Your Business

Let’s look at a simple example.

Say your website gets 1,000 visitors per month, and 2% become customers. That’s 20 customers. With an average purchase of $100, they’re making $2,000 monthly.

Add video to that same traffic, and the conversion rate jumps to 3.6%. That’s 36 customers. Same purchase value, but now revenue hits $3,600 monthly. That’s an extra $1,600 every month – just from adding video to what you’re already doing.

“But Video Is Too Expensive…”

Calm down. You probably own the most important piece of equipment you’ll need – a decent smartphone.

Here’s Everything you’ll need to get started:

• Your smartphone (already in your pocket?)
• Basic lavalier microphone ($20-30)
• Simple smartphone tripod ($15-20)
• Basic lighting (window light is free!)

Total investment: Less than $50.

“But My Videos Won’t Look Professional…”

Here’s the truth: In 2025, authentic videos often perform better than polished ones. 76% of consumers trust content that feels authentic over perfect. Let that sink in.

“Behind-the-scenes” style videos get 87% more shares than polished ones.

Perfection isn’t just unnecessary – it might actually hurt your results.

The One Thing That Really Matters

Remember this: People will watch a slightly shaky video. They won’t listen to bad audio. A simple $20 microphone can make your videos sound professional enough for any platform.

The 72-Hour Video Challenge

If you’ve never created a video here’s a quick 3-day challenge for you. Simply follow the instructions below and you’ll have a finished video in 72 hours. Or, if you are more motivated, you can push thru this plan in one afternoon. Remember, don’t overthink this, and don’t get discouraged if your first video is terrible.

Instead of quitting after one video, look at your first video and find one or two mistakes that you can correct on the next video… and keep doing that until you have reached a level of quality that is acceptable.

Now, let’s get you started on your first video!

Day 1: Plan (15 minutes)

Choose one topic that answers a real question from your audience. Not sure what to talk about? Here’s where to find questions people are actually asking:

• Type your main business topic into Google and see the auto-complete suggestions
• Check the “People Also Ask” section in Google search results
• Browse relevant subreddits in your industry
• Look at Quora questions in your field
• Read comments on popular YouTube videos in your niche
• Check your own customer service emails or client conversations

Write down three key points about your chosen topic. Find a quiet spot with good lighting.

Day 2: Film (30 minutes)

Set up your phone. Attach your microphone. Record your message. Keep it under 2 minutes.

Day 3: Share (30 minutes)

This step is crucial for getting your video seen:

1. Create an Engaging Title

Your title should grab attention while clearly stating the value. For example:

• Instead of “Lawn Care Tips” use “5 Signs You’re Killing Your Lawn (And How to Fix It)”
• Instead of “Makeup Tutorial” use “Quick Everyday Makeup for Busy Professionals (Under 5 Minutes)”
• Instead of “Business Advice” use “Why Your Small Business Is Invisible Online (Simple Fix)”

2. Design an Eye-Catching Thumbnail

• Use Canva’s free templates specifically designed for YouTube and other platforms
• Include clear, readable text (think newspaper headline)
• Use contrasting colors to stand out
• Show faces when possible (they grab attention)
• Keep it clean and uncluttered

Video Works For Every Business Type

No matter the size of your business or what industry you’re in, video marketing can have a positive impact on your growth. Whether you’re a retail shop, service provider, or solo entrepreneur, video helps you connect with customers and share your story.

The key is consistency. Video marketing isn’t a one-time effort – it should become a regular part of your marketing mix going forward. Start simple, post regularly, and adjust based on what resonates with your audience.

Types of Videos That Work

You don’t need to be on camera for every video. Here are five proven formats that work for any business:

1. How-To Videos

Walk viewers through a process or solution. Use screen recording, voice-over, or demonstrate in person.

2. Behind-the-Scenes

Show how your products are made or services are delivered. People love seeing the “real” side of businesses.

3. Product Showcases

Demonstrate features and benefits in action. Remember: focus on solving customer problems, not just listing features.

4. FAQ Videos

Answer one common question per video. Keep it focused and specific.

5. Tips and Tricks

Share quick wins related to your expertise. These are perfect for social media.

Platform Basics: Where to Post Your Videos

Different platforms serve different purposes. Here’s where to focus first:

Measuring Your Success

Watch Time

• Are people watching your whole video?
• Look for trends in where viewers drop off
• Adjust your video length based on completion rates

Engagement

• Comments show viewer interest
• Shares indicate valuable content
• Save positive comments for testimonials

Action Taken

• Track clicks on your links
• Monitor website visits
• Note increases in inquiries

Further Learning Resources

While you’re building your video skills, these YouTube channels offer excellent free education:

• Nick Nimmin: YouTube growth strategies and best practices
• Think Media: Equipment recommendations and video techniques
• Video Creators: Strategy and algorithm insights
• Derral Eves: YouTube optimization tactics
• Sunny Lenarduzzi: Content strategy and business growth through video

These creators regularly update their content to match platform changes, so consider subscribing to stay current with best practices.

Ready to Take Your Videos Further?

You’ve got the basics. Now it’s time to scale up your success.

Download our free “Small Business Video Marketing Blueprint” to discover:

• The exact equipment successful creators use
• Time-saving editing tools and techniques
• Content planning strategies that work
• Platform-specific optimization tricks
• Advanced ROI tracking methods
• And much more!

Start Today

Your first video won’t be your best – and that’s perfectly fine.

What matters is beginning now, while there’s still room to stand out.

Your customers are waiting to hear from you. They just don’t know it yet.

Ready to dive deeper? Get your comprehensive blueprint below:

• Detailed tool comparisons
• Proven production techniques
• Content calendars
• Performance tracking sheets
• And more!